The Guest Post Is Dead, Long Live The Guest Post!

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Matt Cuts just bashed down the gates and scaled the walls of the last safe haven for link builders and declared the mighty guest post dead. He put guest posts’s head on a stick, swung it around for all to see to show that the mighty Google empire just won’t stand for the lowly plebeians and their rule bending practises.


Blog Bolts isn’t intended to be a “Current SEO News” site but this “shocking” death of the guest post is getting a lot of attention and for those new to the arena it seems daunting that a legitimate link building technique has just been quashed. It’s almost as if there is nothing left, no way to get your blog out into the world and prove to Google that you are a stand up member of it’s empire, someone who needs recognition and a party badge too!

So what did Mr Cutt’s actually say? He opened his damning swipe with:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Shock, horror! He added:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.

Pretty clear it seems. Forget the guest posting BUT….

Google is the master for many of us. It’s by far the biggest traffic source for the majority of webmasters and of course it’s responsible to pay attention to how we rank in their engine. However Google have been pushing and pushing and pushing a simple fact. They want to rank quality sites but they don’t want people actually trying to rank. Outside of the basic SEO guidelines they provide they want people to concentrate on one thing and that thing is quality. Leave the ranking to them.

The reality is, there will always be a way to game or bend the rules of the system, an ever changing path but there are many talented SEOs wearing various coloured hats who navigate these ever changing paths with esquisite skill.

But as a new or emerging webmaster / site owner I think we need to take these warnings from Google and see them a a good thing. First off Guest posting certainly is not dead and it never will be. What Mr Cutts is implying is that it’s dead for SEO and Google will be working to find ways to make sure it is. As a method for gaining exposure to new audiences and readership from other websites it’s still an amazing and valuable tactic. Just don’t do it for the links. Be happy to have a nofollow link and concentrate on the social exposure it brings.

Community, value and quality are the things we should all be pursuing for the benefit not only of ranking well with Big G but also for the benefit of the web and our own longetivity online. We all share the internet and benefit from it so we have a duty to try and add value to it.

So keep guest posting, keep sharing and keep on producing to the highest quality on your site, on other’s sites, on social networks, wherever you can. Network, grow and be communal.

What do you think?

Read Matt Cutts full post here.

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